Eleanor Heather Eleanor Heather, applied behavioural science is less about collecting clever insights than noticing when a problem has been framed at the wrong level. READ INTERVIEW
Behavioural Scientist Laura Sommer Laura Sommer works in sustainability, but the question that keeps pulling at her is bigger than that: how do you ask people to change without blaming them for a system they did not build, and without pretending their actions do not matter either?
