James Healy keeps asking the question organisations are built to avoid: does anybody seriously think this is going to work?
Laura Sommer works in sustainability, but the question that keeps pulling at her is bigger than that: how do you ask people to change without blaming them for a system they did not build, and without pretending their actions do not matter either?
Eleanor Heather, applied behavioural science is less about collecting clever insights than noticing when a problem has been framed at the wrong level.
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